Senior Officer - Leasing (Marketing)

Job Overview

The job holder will report to the Supervisor and be responsible for assist in marketing campaigns, PR events, and festive decorations for the assigned retail leasing portfolios.

Responsibilities

• Assist in marketing campaigns, PR events & festive decoration to enhance foot traffic and customer engagement
• Manage social media accounts for the assigned leasing profolios, including content creation, scheduling, and publishing posts across various platforms
• Plan and execute social media campaigns to boost engagement, drive traffic, and strengthen brand presence
• Analyze social media performance using analytics tools and prepare reports to improve content strategies and campaign effectiveness
• Implement year-round retail marketing campaigns to support leasing and promotional goals
• Solicit supports from potential partners and stakeholders for joint promotion and collaborations
• Liaise with stakeholders and agencies to create comprehensive and professional marketing collaterals
• Prepare reports and conduct relevant analysis to measure campaign success and provide actionable insights
• Coordinate with different business units, tenants and external parties to ensure smooth execution and high-quality delivery of all marketing activities
• Follow up POPs in the malls including lightboxes, e-panels, and other signage
• Monitor competitors' activities and provide insights for improvements
• Participate in Casual Leasing arrangements to maximize retail opportunities

Requirements

• Degree holder in Marketing, Journalism, Business Administration or related disciplines
• Minimum 5 years' solid experience in event management
• Experience with property developers, event agencies, or social media management is an advantage
• Strong understanding of social media trends, tools, and best practices
• Creative, responsible with good marketing sense
• Able to work independently to meet multiple project deadlines
• Good interpersonal communication and presentation skills
• Proficiency in using social media management tools and analytics platforms
• Fluent in spoken and written English and Chinese Proficiency