Senior Officer - CRM (Loyalty Marketing)

Job Overview

The role supports the development of Chinachem Group’s CRM programme, working closely with the Assistant CRM Manager and Senior CRM Manager on routine communications management and end to end execution of marketing programmes.

Responsibilities

• Assist in the planning and implementation of member acquisition, engagement, communication, and promotional activities across online and offline channels.
• Support marketing campaign execution by coordinating with internal business units and external agencies.
• Provide data entry and content management support for the CRM backend systems and CMS across the mobile app, website, and other assigned channels.
• Collaborate with the design team and external agencies to develop effective and visually appealing POSM materials, including posters, banners, tent cards, foamboards, standees, and digital screens.
• Support programme performance analysis and prepare campaign KPI reports.
• Handle basic graphic design tasks for promotional campaigns and recruitment events.
• Assist in monitoring marketing expenses and ensure spending is aligned with the assigned budget.
• Provide administrative, housekeeping, and ad hoc support to the CRM Marketing team and special projects as assigned.

Requirements

• Bachelor's degree holder in Business Administration, Communication, Marketing, e-Commerce or related disciplines
• Minimum of 4 year-experience in CRM, loyalty marketing or marketing communication
• Experience in loyalty programme or leasing marketing with backend system background is highly preferred
• Candidates from both in-house and agency are welcome
• Proactive, detail-minded and creative with can-do-attitude
• Strong coordination, communication and interpersonal skills to work across different stakeholders
• Able to work in a fast-paced environment and meet tight timeline
• Proficient in both English and Chinese
• Good command of computer skill in MS Excel and PowerPoint
• candidate with less experience will be considered as Officer - CRM (Loyalty Marketing)