Assistant Manager - Brand Experience Design

Job Overview

The primary responsibility of this role is to enhance the brand and customer experience across various touchpoints and services within Chinachem Group. This requires close collaboration with cross-functional stakeholders throughout the organisation to enhance and shape the brand, while also bringing to life signature experiences that reflect our people-centric brand DNA, known as 'Places with Heart'.

Responsibilities

Experience Design

• Work closely with the Senior Manager in developing and implementing the Brand Experience Playbook organisation-wide
• Gather requirements from different business units, identifying end-to-end consumer pain points and prioritise initiatives that lead to improved customer satisfaction and business impact
• Assist in revitalising the experience journey across physical, service and digital touchpoints
• Create Chinachem Group’s service blueprint and training

Brand Management

• Be the brand ambassador and guardian of the Chinachem Group brand
• Educate the organisation about our brand through diverse channels
• Collaborate with cross-functional teams to establish consistent branding across our touchpoints
• Develop and execute brand strategies that align with our business goals
• Manage and preserve Chinachem Group identity system for consistent brand representation internally and externally
• Collaborate with business units on brand initiatives, ensuring successful implementation and alignment with the corporate brand

Research and team support

• Assist in conducting research to understand the competitor landscape and emerging industry trends
• Crafting of PowerPoint presentations that are compelling and deliver a clear narrative to various stakeholders
• Manage vendor relationship
• Handle day-to-day project management and administrative tasks

Requirements

• University degree in Marketing, Communications, Business Administration or relevant disciplines
• With over 6 years of previous experience in branding and/or customer experience design
• Fluent in spoken and written English and Cantonese
• Genuine passion for branding
• Excellent communicator and presenter
• Strong collaboration skills with the ability to influence others through clear communication
• Organised and capable of managing multiple projects simultaneously
• Detail-oriented with a solution-driven mindset
• Strong analytical skills for data-driven decision-making
• Strong sense of ownership and accountability
• Experience working with external agency and production partners
• Real estate or hospitality experience preferred
• Proficient in Microsoft Office